A Rythz launch · coming soon
Goodness, at full volume.
India does not need another ordinary chip. It needs one with better instincts, bolder regional flavour, and a proudly Bengal-made beginning.
The reset
The chip did not need another flavour.
It needed a new standard.
We kept the crunch. Reconsidered everything around it. Changa100 begins with a short, legible pantry and two non-fried ways to make a potato spectacular.
- No deep-frying
- No maida
- No artificial preservatives
Two expressions. One conviction.
Crunch, rewritten.
01 / Familiar, made lighter
Oven-baked
Thin potato slices, lightly misted, seasoned and air-crisped. A recognisable chip with a cleaner process and a beautifully direct bite.
Bhaja-style, reimagined02 / The unexpected one
Air-popped
Heat and pressure turn potato into an airy, irregular cloud of crunch. Lighter in form, bigger in surprise, built for the flavour-curious.
No-oil popsThe flavour atlas
India is not one flavour.
So why should the snack aisle pretend it is? Ten regional signatures form a living map of heat, tang, smoke, citrus, salt and memory.
Use arrow keys or swipe to explore all ten flavours.
Kasundi Mustard Tang
sharp · bright · homegrown
Gondhoraj Lime & Black Salt
citrus · mineral · electric
Panch Phoron Roast
toasted · layered · aromatic
Amritsari Tandoori Masala
smoky · warm · charred
Kashmiri Chilli & Saunf
vivid · gentle · fragrant
Kutchi Chaat Masala
tangy · sweet-sour · moreish
Chettinad Pepper & Curry Leaf
peppery · crackling · bold
Andhra Gunpowder Podi
roasted · savoury · spirited
Naga Bhut Jolokia Fire
fearless · fiery · rare
Classic Sendha Namak
pure · balanced · essential
Rooted here
Bengal at the source. India in every direction.
Changa100 begins close to the potato belts around Kolkata, where provenance is not a campaign line but an everyday operational advantage. Bengal is the home base. The flavour imagination belongs to the whole country.
A disciplined arrival
Start close. Listen hard. Grow on proof.
Pilot in Kolkata
A focused first circleBuild the ritual
D2C, tastings, local shelvesOpen the atlas
More flavours, more cities
The first batch is getting closer
A hundred reasons to reach for one more.
Changa means good, through and through. Changa100 is our promise to make that goodness louder, crunchier, and unmistakably Indian.
Follow the launch